For many membership organisations, navigating the world of ‘commercial’ strategy can be complex and challenging. Shifting towards a more entrepreneurial mindset requires not only a clear approach but also the right messaging and cultural alignment.
This webinar will break down the jargon, tackle common barriers, and provide practical strategies to help membership organisations develop sustainable income streams. Participants will gain insights into crafting compelling value propositions, integrating commercial and membership strategies, and fostering a culture that embraces income generation without compromising core values.
Learning Objectives:
- Demystify commercial strategy – understanding key concepts and breaking down complex terminology.
- Develop compelling, customer-led messaging that is evidence-based and designed to attract new audiences.
- Overcome cultural resistance and shift towards a more entrepreneurial mindset within their organisation.
- Integrate commercial and membership strategies to create a long-term, sustainable approach to income growth.