Intercloud9 Blog

Intercloud9 is obsessed with helping membership organisations to deliver change successfully. We work only within the membership sector and over the years, our team has supported more than 50 organisations with a total of 38 million members. We also have decades of experience working with leading vendors in the industry.

This gives us unique insight into avoiding pitfalls, ensuring all stakeholders and appropriately engaged, and helping organisations to achieve the outcomes they need.

We hope the articles here provide you with actionable advice to drive your membership organisation forward. And if you need help, please just get in touch.

Navigating Change in the Membership Sector

19 Mar 25

Jenny Watkins

How the Change Quotient™ (CQ) Diagnostic Helps You Succeed. Change programmes – whether they involve technological modernisation, cultural transformation or process improvement – can be fraught with difficulties for membership organisations. Rising member expectations, constraints on budgets, and the need…

Embracing Technology in the UK Trade Union Sector

17 Mar 25

Jenny Watkins

Trade unions in the UK have long been the cornerstone of worker representation. They safeguard rights, negotiate pay and conditions, and provide crucial services and support. As we navigate further into the digital age, the landscape in which trade unions…

Embracing AI and Data Strategy to Transform UK Membership Organisations

08 Mar 25

Jenny Watkins

Insights from Salesforce’s Membership Solutions Day in London. On 6th March 2025, Intercloud9 had the privilege of attending Salesforce’s Membership Solutions Day at Salesforce Tower in London. A dynamic showcase of how digital technology, AI, and data strategies can revolutionise…

How Generative AI Is Transforming Productivity in the Membership Sector

04 Mar 25

Jenny Watkins

Maximising Your Time Savings. Generative AI has arrived in the workplace, and the membership sector in the UK is no exception. Whether you’re crafting a meticulously researched report, sending out a member update, or coding a new feature for your…

Trump & Starmer: The Surprising “Friendship” Shaping the UK’s AI Future?

28 Feb 25

Jenny Watkins

Have you ever wondered how the UK and the US are tackling the fast-moving world of artificial intelligence (AI)? It turns out they’re taking a pretty similar approach—one that focuses on guiding principles and existing regulations rather than creating a…

Breaking Down Data Silos in the Membership Sector

11 Feb 25

Jenny Watkins

Insights from Oomi’s Webinar. This morning, I had the pleasure of attending an insightful webinar hosted by Oomi, a specialist CRM provider dedicated to the membership sector. The primary focus of the session was the widespread challenge of data silos—where…

How the European Accessibility Act could impact your use of CRM

06 Feb 25

Jenny Watkins

Advice for membership organisations. The European Accessibility Act (EAA) could potentially impact your use of Customer Relationship Management (CRM) software, depending on how your membership organisation operates and the nature of the CRM system you use. Here is a summary…

Guidance for Intercloud9 customers on the European Artificial Intelligence (AI) Act

27 Jan 25

Jenny Watkins

Customers with CRM and digital technologies should be aware of the Artificial Intelligence (AI) Act. The European Union’s AI Act is being implemented in phases, with key dates as follows: August 1, 2024: The AI Act entered into force. February…

A three step approach to delivering successful change in membership organisations

30 May 24

Jenny Watkins

How to define, empower and execute effectively in complex change management projects. After completing an organisational or technology change, there are two things that every membership body comes to understand. Firstly, regular change is essential to continuous improvement and to…

For membership organisations, process improvement is never just about the process

30 May 24

Jenny Watkins

A guide to understanding systems conditions and the role of management. All too often, the refinement of current processes in search of improvements is like rearranging deck chairs on the Titanic. We’re making changes and things certainly appear to be…

Intercloud9 Blog

Navigating Change in the Membership Sector

Embracing Technology in the UK Trade Union Sector

Embracing AI and Data Strategy to Transform UK Membership Organisations

How Generative AI Is Transforming Productivity in the Membership Sector

Trump & Starmer: The Surprising “Friendship” Shaping the UK’s AI Future?

Breaking Down Data Silos in the Membership Sector

How the European Accessibility Act could impact your use of CRM

Guidance for Intercloud9 customers on the European Artificial Intelligence (AI) Act

A three step approach to delivering successful change in membership organisations

For membership organisations, process improvement is never just about the process

Intercloud9 Ltd

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