Intercloud9 People

Kris Watkins is Managing Director of Intercloud9 Ltd and experienced software engineer and solutions architect with deep expertise in enterprise system design and delivery.

Over a 20-year career, he has led the development of secure, high-performance platforms for organisations such as the College of Policing, ICAEW, and the Association for Project Management.

Known for his strong technical insight and ability to connect technology with business goals, Kris now focuses on supporting membership bodies and non-profits to modernise their systems and achieve successful digital transformation aligned with long-term organisational goals.

Jenny is a highly experienced business and digital transformation director. Over two decades, she has applied Lean methodologies and proven commercial expertise to lead and develop large technology and membership support teams at the highest level.

With over 30 years experience of delivering change, she has worked with more than 50 of the UK’s most prestigious membership organisations representing 38+ million members. Jenny has also worked for vendors, giving her a unique understanding of the sector’s CRM and digital technology partner challenges.

Her expertise includes:

• Member value proposition
• Membership commercial strategy
• Vendor selection, management and contract negotiation
• Project rescue and delivery
• Business case development
• Change management
• Strategy development, process mapping and alignment
• D365 platform optimisation

Max has nearly thirty years of experience in IT spanning software development, systems integration, and IT leadership. At Intercloud9, he leads the analysis of market requirements and the architecture of demonstration solutions.

Max brings both technical depth and business insight. His career includes senior roles in B2B member and regulatory organisations. This background gives him a strong understanding of how digital platforms can support engagement, compliance, and service delivery.

Alongside solution design, Max has spent significant time in project and service management, often stepping into “project management” roles. He is experienced in guiding teams through the full software delivery lifecycle, balancing strategic direction with hands-on delivery.

His expertise includes:

• Microsoft Power Platform (Power Apps, Power Automate, Power Pages)
• Dynamics 365 Customer Engagement/CRM
• Business analysis and problem solving
• Solution and integration architecture
• C#, SQL and database management
• Project management, governance, and team leadership

Bill is an accomplished technology executive recognised for leading complex digital transformation and IT modernisation programmes that deliver measurable business value. With more than two decades of experience as the technology lead at the Institute of Chartered Accountants in England and Wales (ICAEW), he has built and led high-performing technology teams, applying strategic insight and commercial discipline to drive efficiency, resilience, and innovation.

He has successfully managed multi-million-pound budgets, complex supplier portfolios, and transformation programmes with budgets of over £20 million. His work has delivered enhanced member and employee experiences, improved operational performance, and strengthened cyber security.

Sarah is an accomplished marketing and communications professional with a proven track record of leveraging strategic storytelling to drive business success. Her expertise in blending marketing and PR ensures that organisations of all sizes achieve their strategic objectives through compelling and effective communication.

With over 30 years of experience, Sarah has cultivated strong relationships with journalists, analysts, and key market influencers across multiple media sectors.

A results-driven professional, Sarah is known for her determination to deliver impactful outcomes and bring strategies to life.

Motaz Hadheri is a product and strategy leader with a track record of helping organisations design and deliver impactful, user-centred services. Prior to working with membership organisations, he led product teams at Deloitte, overseeing new product development, product growth and digital transformation initiatives across government and regulated sectors, and now works with mission-driven organisations to shape product strategy, commercial growth, and drive innovative operating frameworks.

Drawing on experience across the public, private, and non-profit sectors, Motaz brings a practical and data-driven approach to building products that are desirable by users, viable to organisations, and feasible for teams.

Kundai is a Certified Digital Marketing Professional with a passion for creating growth opportunities for businesses through innovative design and digital technologies. An award-winning Designer and Marketer, he has a proven track record of nurturing brands and leading creative teams across diverse industries and markets.

With expertise in blending design, consumer behaviour insights, and digital marketing principles, Kundai excels at developing strategic frameworks, designing marketing material, and implementing tailored marketing plans that drive engagement and business success.

Marco Foley is an experienced communication professional with a 25-year track record in brand strategy, copywriting and design. He has been focused on the non-profit and creative sector since 2011, also working in the membership field for half that period.

Marco previously had leadership roles in marketing and design, and held European communication director positions in Fortune 500 companies, international corporations and award-winning PR bureaus. Here he led strategy and creative teams, managed exhibition events over three continents, and devised messaging, copy and design for countless press releases, brochures and websites.

Over the last decade, Marco has helped global non-profit organisations to devise and support campaign strategies that have helped change authors’ rights legislation in three countries. He has produced analysis and high-value copywriting to provoke debate and drive the global conversation on cultural remuneration. He has also delivered websites and print collateral to represent millions of creators in discussions with government culture ministers, the EU commission, the UN, WIPO and UNESCO. Marco also holds a number of board positions with cultural organisations in North America.