Many membership organisations develop products without a structured approach, leading to low uptake, unclear costs, and missed revenue opportunities. This webinar will introduce a practical product development methodology, equipping participants with a clear framework to validate ideas, align offerings with member needs, and optimise financial outcomes.
Learning Objectives:
- Understand the key stages of product development – from research and validation to launch and evaluation.
- Identify and assess market demand to ensure products align with member needs and have strong revenue potential.
- Avoid common pitfalls that lead to low adoption rates and missed financial opportunities.
- Estimate delivery costs and resource requirements to ensure sustainable and profitable product offerings.
- Implement a structured process to develop and refine products, reducing risk and improving success rates.
This session will equip membership professionals with the tools, templates, and practical guidance needed to take a more strategic approach to product development—helping them create products that truly deliver value.