AI is becoming an increasingly valuable tool for membership organisations, offering efficiencies, insights, and new ways to serve members. But while the potential is huge, so are the people challenges that come with AI adoption. Employees may fear job losses, feel anxious about AI’s role, or struggle with trust and transparency issues. There are also ethical and governance concerns—from safeguarding member data to ensuring AI is used responsibly and aligns with an organisation’s values.
This webinar will tackle the real-world fears, resistance, and ethical dilemmas that leaders in the membership sector must navigate. We’ll explore practical ways to bring people along on the AI journey, ensuring staff, boards, and stakeholders feel empowered rather than threatened. Participants will leave with clear strategies to introduce AI in a way that enhances trust, builds confidence, and creates value—without compromising ethics, privacy, or organisational reputation.
Learning Objectives:
- Understand the key people challenges associated with AI adoption, including fears around job security, trust, and transparency.
- Navigate the ethical and privacy concerns linked to AI, particularly in handling member data responsibly.
- Address AI resistance within teams and develop strategies to build confidence in new technologies.
- Communicate the value of AI to boards, stakeholders, and members while managing philosophical and reputational concerns.
- Ensure AI is an enabler, not a threat, by creating policies, guidelines, and training to support safe and effective AI use.
- Build an AI-ready culture, where employees feel empowered to use AI tools without fear of judgement or exclusion.